To Go All-Obama, All The Time
(CAP) - As part of its newly unveiled redesign, Newsweek
magazine will soon
be going to an all-Obama format, according editor
already had President Obama on 36 of the last 52 issues, and
were our best sellers during that period," noted Meacham.
those and that one with the Star Trek cover."
said each issue will feature Obama on the front, and a section
of the magazine
devoted to the president, called ObaMachinations. "We
think it will be
one of our most popular features," said Meacham. "Our
were particularly happy with the capital M in the middle of
will be a chart called Conventional WisdObaMa, where the
magazine rates the
president's latest moves with up or down arrows.
"Mostly up," admitted
the Obama's Turn column will feature Obama's own words, mostly
one of his books. "He wrote two, you know," said
have several copies of each if you want to borrow one.
the signed ones, though. I have those sealed in Mylar bags," he
The Obama section
will fall between Scope, the magazine's short opinion-
based features, and
The Take, which spotlights feature-based opinions.
After that will be the
Features section, which will contain longer
opinion-based features. And if
there's room after that, said Meacham,
they'll put some news in the back.
mix it up," he explained.
also didn't rule out the occasional non-Obama cover, or, more
likely, a shared
cover. "Ellen DeGeneres has apparently started some
kind of campaign
to get on there with him," noted Meacham. "If she
Tweets me one
more time, I swear I'll block her."
the White House, Obama had no comment other than to say, "Look, I'm
that Newsweek feels it appropriate to put me on the cover every
I assure you, I'm not naive - I know they're doing it to sell
and because I'm so darn appealing," he added, cracking a subtle
smile that Meacham said he's already pegged for an up